Red Onion
We Turn Your Data Into Dollars!
Description
When it comes to driving frequency and sales via smarter fact-based decision-making, how is it RedOnion.ai helps brand leadership?
In a nutshell, by taking transaction data tied to payment data (plus weather, loyalty data, reservations, no wait list, marketing spend, brand events, email/text, etc.), we learn the purchase behavior patterns of each guest to then illuminate brand needs on a per location basis. We answer the WHY behind shifts in that guest data. You get segmented solutions around day parts, menu, revenue center, price elasticity, employee performance, etc., that are fact-based and used by every role in each department.
As a tool for franchisors, you finally have a single transparent beacon of truth that both franchisor and franchisees can use to maintain the value in the relationship. Field people have a tool that can expose the details of the operation from a thousand miles away, minimizing the need for travel.
Our client list includes brands like Fogo de Chao, Twin Peaks, Primanti Bro’s, Smokey Bones, Darden Int’l, Rock & Brews, Mi Cocina, Golden Chick, Texas Dairy Queen, Taco Villa, Rosa’s Café, Polly’s Pies, Bibibop, Boston Pizza, Charley’s Philly, Capital Grille, City BBQ & more. We cover categories from QSR to Fine Dine.
We answer the questions that have plagued the industry for decades:
*Did Suzy tried the new LTO, and did Suzy come back for it?
*Did she trade down on profit but increase her frequency?
*Did her total spend go up because with a lower price, she tried a dessert?
*Did her total spend go down because with the new LTO, she got water instead of a drink?
*Did the new menu item create incremental visits or just cannibalize the existing menu?
*Did this generate new guests and how many?
*Did this offer improve the drink incident rates?
*Did these new guests spend more or less than current ones?
*Whats the 90-day residual value of these new guests?
*Did it create a new day-part for guests that previously only dined at lunch?
*Does this campaign have sustainable results?
*Were you able to Project where this campaign would succeed versus fail?
*Did your Loyalty customers react in a similar way to non-loyalty customers?
When you stop guessing and answer these question towards location specific solution, you begin making the kind of decisions that drives frequency and top line growth.
The Data Don't Lie!
In a nutshell, by taking transaction data tied to payment data (plus weather, loyalty data, reservations, no wait list, marketing spend, brand events, email/text, etc.), we learn the purchase behavior patterns of each guest to then illuminate brand needs on a per location basis. We answer the WHY behind shifts in that guest data. You get segmented solutions around day parts, menu, revenue center, price elasticity, employee performance, etc., that are fact-based and used by every role in each department.
As a tool for franchisors, you finally have a single transparent beacon of truth that both franchisor and franchisees can use to maintain the value in the relationship. Field people have a tool that can expose the details of the operation from a thousand miles away, minimizing the need for travel.
Our client list includes brands like Fogo de Chao, Twin Peaks, Primanti Bro’s, Smokey Bones, Darden Int’l, Rock & Brews, Mi Cocina, Golden Chick, Texas Dairy Queen, Taco Villa, Rosa’s Café, Polly’s Pies, Bibibop, Boston Pizza, Charley’s Philly, Capital Grille, City BBQ & more. We cover categories from QSR to Fine Dine.
We answer the questions that have plagued the industry for decades:
*Did Suzy tried the new LTO, and did Suzy come back for it?
*Did she trade down on profit but increase her frequency?
*Did her total spend go up because with a lower price, she tried a dessert?
*Did her total spend go down because with the new LTO, she got water instead of a drink?
*Did the new menu item create incremental visits or just cannibalize the existing menu?
*Did this generate new guests and how many?
*Did this offer improve the drink incident rates?
*Did these new guests spend more or less than current ones?
*Whats the 90-day residual value of these new guests?
*Did it create a new day-part for guests that previously only dined at lunch?
*Does this campaign have sustainable results?
*Were you able to Project where this campaign would succeed versus fail?
*Did your Loyalty customers react in a similar way to non-loyalty customers?
When you stop guessing and answer these question towards location specific solution, you begin making the kind of decisions that drives frequency and top line growth.
The Data Don't Lie!
Features
Price Elasticity - Price modeling down to every menu item at each location.
“The pricing feature in Red Onion has helped us to understand how much, where and on what items we are able to take price. Our goal is always to minimize any adverse impact to our fans when adjusting price – and the Red Onion tool has helped us to do just that – while simultaneously allowing us to maximize the opportunity.”
Ryan Wilkinson – Vice President Marketing
Primanti Bro’s
Menu Analysis - Identify menu items that drive, retrial, frequency or guest dissatisfaction
“Red Onion’s Menu Analysis tool is second to none. It has helped our company truly understand our guest’s preferences and allowed us to better plan and execute our menu strategy. We have seen a boost in sales and more importantly franchisee profitability by optimizing our menu layout as a result.”
Scott Richter – Vice President of Marketing
Boston’s Pizza
Employee Contest Gamification - Ensures fairness amidst fluctuating schedules
“At Polly’s Pies, fostering server engagement and cultivating a fun work environment are paramount. With the Contests Module within Red Onion, we effortlessly achieve just that! This invaluable tool handles contest results and winner management, sparing us the hassle. We appreciate being able to use rate of sale to measure contest results, ensuring fairness amidst fluctuating schedules. Thanks to IncentivizeMe.com, servers can track their own progress in contests, eliminating the need for constant managerial updates. This efficiency grants us precious time to manage our restaurants!”
Meghan Meadors – Advertising & PR
Polly’s Pies
Transaction Profiler - Brand impact when an item’s on the ticket
“The data we can now access through Red Onion has fundamentally changed the way we market. The visualization of promotional data in Red Onion makes it possible for us to understand not only sales and redemption, but the total value of certain types of transactions and how they impact visit frequency.”
Jon Rice – Fractional Chief Marketing Officer
Chief Outsiders
Sociogram - ability to add emographics, Psychographics and Lifestyle to segmented guest data
“We have completely changed up our media buys and product promotions based on performance insights from the previous year. We’re going to get more impact for our dollars because we can refocus our spending saving thousands of dollars on promotions that didn’t drive increased sales. The Red Onion platform is an incredible value by segmenting guests into smaller targeted groups for relevant messaging, rather than pushing out blanket messaging to the masses. Relevancy increases redemption and that drives more profitable sales.”
Anonymous Client
